I’m never shocked to see that Nendo is the design company behind gorgeous imagery of minimalist furniture and lighting designs. In fact, the Japanese design studio is so popular with manufacturers of all genres that I expect a weekly Nendo piece tapping into the interior scene as if it is were that easy to imagine, design and manufacture iconic pieces in seven days time. 
If the ío 3D lights weren’t showcased as well as they are in their 56-second product video I might have been as confused about their designs as I am about their German manufacturer’s name being Occhio (meaning “eye”, or “watch out/be careful”, in Italian).
When I first glimpsed Tegola—the innovative desk/table lamp by Studio Klass for Pimar—something about it struck me as vaguely familiar, vaguely suggestive of some socio-historico-cultural icon.
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