Debuting its inaugural collection at London Design Festival last week, new British furniture collective, Joined + Jointed, offers a new online retail concept.

Joined + Jointed is  new British furniture collective of celebrated artisans and designers, who work together to create original, exclusive and contemporary furniture pieces.

The collective is the brainchild of Samuel Chan, a designer with more than 18 years of experience in contemporary furniture. For Joined + Jointed, Chan has worked with designers such as Simon Pengelly and Alex Hellum to create well crafted wooden furniture at accessible price points.

The result is a collection of over 100 new furniture pieces.

Perhaps most interestingly, the products will be sold exclusively online through the Joined + Jointed website – a testament to Chan’s belief that the future of furniture retail is online.

For more information visit www.joinedandjointed.com