Why did the RedDot award-winning Titan Z-Bar Floor Lamp also take home NeoCon Best of in Task Lighting? Let me count the ways, because there are 360 of them.

Cheeky, I know, but titan’s principal calling card is its rotating LED head, which achieves pin-point precision courtesy of its internal engineering: “allowing for feather-light adjustability that enables users to reposition the lamp with just one finger.”

This is no small task for such a titan of a lamp. Yes, Z-bar’s hefty cantilever is a marvel of engineering. At 78″ wide and 84″ high, Titan rises above just about anything you’d like to illuminate. Like this staggering Steinway, clearly beckoning for a tune.

Or this medium-sized woman, momentarily interrupting her inertia to gaze up at Titan’s sublime silver matte finish. It’s rare to find task lighting that looks so good and works so well, let alone at a width and height surpassing that of many an NBA center.

The Koncept of full rotation is also evidenced in Titan’s rotary control, a subtle detail that offers well-nigh infinite degrees of brightness. And if silver doesn’t do it for you, here’s Titan in a basic, bold, and beautiful black.

Titan is designed by Koncept’s founders the Ng trio (dad Peter and sons Kenneth and Edmund). Go here for more