The New Classic Collection by Kauppi & Kauppi for Essem proves that modular coat racks can be joyful. Clad in “Sun Yellow,” the coat stand, mirror, hooks, and racks balance utility with a graphic punch.

Each piece is pared back, but never cold. Tubular steel curves into generous loops and rounded frames, a nod to Gunnar Bolin’s midcentury hat rack for Essem. The look is clean yet playful, rigorous yet warm. It suits public lobbies, student housing, or boutique hotels where durable furniture carries personality.

The appeal lies in cohesion. The freestanding coat stand echoes the wall mirror. Hook strips match the hat rack. Even the smallest knobs extend the collection’s rounded vocabulary. Together, the elements form a system that is practical, scalable, and refreshingly sunny.

Designers may recall Galula Studio’s Pendura Coat Stand, a reminder that storage can be sculpture. Essem’s New Classic takes that same idea and makes it modular. This family of modular coat racks feels at home in both residential and commercial interiors, ready to inject a little optimism into daily routines.

_{images courtesy of Essem}